Does Your Business Stand Out From the Rest?
This simple exercise will help determine if you’re falling into the trap of your company “looking like everyone else in your industry”. If you are consistently losing business to competitors or having to revert to price to win business
We’re going to use a traditional print ad as an example of this.
We’re going to take a look at your ad (the first ad), then cross out the current logo and add a competitors logo onto it.
Read through the content on the first ad
Let’s start reading through the content that is now your competitors ad (the second ad)
What is your conclusion?
Is the content that is currently in your ad also applicable to your largest competitor?
Or does it stand on its own and stand out?
If the content is interchangeable, which most is, this is precisely why you are having to compete on price. Your customers cannot differentiate you from everyone else in your industry.